Ad Tech Meets On-Chain: Performance Marketing, Attribution, and Fraud in Web3 Gaming (2025)

With Chrome keeping third-party cookies (for now), Apple shifting to AdAttributionKit, and wallet-native analytics maturing, Web3 UA finally has a measurable funnel-from click → install → on-chain event. The opportunity is real, but so are the risks: AI bot traffic, spoofed ads, and sybil farms can torch budgets unless you harden attribution and fraud defenses end-to-end. [1][2][3][4][5]